Post by ujjolju on May 19, 2024 8:33:53 GMT
BI experts highlight the importance of the tool for decision making. A study carried out by Neoway, a Big Data Analytics and AI company, shows that in addition to greater market dominance, those who did not use data to their advantage perished in the pandemic. The acceleration of technology caused by the pandemic has shown interesting results. More than 1,500,000 Brazilian businesses have closed since the start of the pandemic. Among the sectors most affected by the virus is physical retail, which had to sell even behind closed doors. And in this constant digitalization, there are no secrets: whoever uses and analyzes data has a digital gold mine capable of changing the direction of the market. INTRODUCTION TO THE AGE OF DATA IN MARKETING The digital era has brought with it a revolution, transforming the face of traditional marketing. In this era, data in digital marketing has become an invaluable asset. Before, marketing was a mix of intuition and trial and error.
Now, thanks to technological advances, marketing is data-driven, allowing for Iran Phone Number more accurate, effective and personalized strategies. Additionally, access to this data allows brands to better understand their consumers, creating campaigns that directly meet their needs and desires. STATISTICS THAT SHOW THE GROWTH IN THE USE OF DATA IN MARKETING The adoption and integration of data in digital marketing has grown exponentially in recent years. Studies indicate that companies that integrate data into their strategies are more likely to outperform their competitors in customer acquisition and retention. These statistics highlight the shift to more data-driven marketing, where every decision is informed by detailed analysis and precise insights.
Effective use of data in marketing also helps optimize budgets, ensuring that resources are allocated to the most promising campaigns. WHAT ARE PRIMARY AND SECONDARY DATA? In the world of data in digital marketing, it is essential to understand the distinction between primary and secondary data. Primary Data These are collected directly from the source. It is original information, collected for specific purposes, such as direct customer feedback surveys. These are essential for gaining insights into specific consumer perceptions and behaviors that are directly relevant to the brand or product in question. Secondary Data This is existing data, collected by third parties, such as market studies from other companies. They are useful to offer a broad view of the market or to complement primary data. Secondary data can also offer a historical perspective, helping brands identify trends over time.
Now, thanks to technological advances, marketing is data-driven, allowing for Iran Phone Number more accurate, effective and personalized strategies. Additionally, access to this data allows brands to better understand their consumers, creating campaigns that directly meet their needs and desires. STATISTICS THAT SHOW THE GROWTH IN THE USE OF DATA IN MARKETING The adoption and integration of data in digital marketing has grown exponentially in recent years. Studies indicate that companies that integrate data into their strategies are more likely to outperform their competitors in customer acquisition and retention. These statistics highlight the shift to more data-driven marketing, where every decision is informed by detailed analysis and precise insights.
Effective use of data in marketing also helps optimize budgets, ensuring that resources are allocated to the most promising campaigns. WHAT ARE PRIMARY AND SECONDARY DATA? In the world of data in digital marketing, it is essential to understand the distinction between primary and secondary data. Primary Data These are collected directly from the source. It is original information, collected for specific purposes, such as direct customer feedback surveys. These are essential for gaining insights into specific consumer perceptions and behaviors that are directly relevant to the brand or product in question. Secondary Data This is existing data, collected by third parties, such as market studies from other companies. They are useful to offer a broad view of the market or to complement primary data. Secondary data can also offer a historical perspective, helping brands identify trends over time.